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Evan Goncalo

User champion. Experienced designer. Creative problem solver. Mentor and manager. Whiteboard wizard. Diverse background.

Latest Positions:

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SAKS OFF 5TH

Senior Product Designer

(November 2021 — Present)

Senior designer on core eCommerce, customer-facing projects. Conduct user research, design features, and validate concepts. Lead hiring initiatives for new design team members.

KEY PROJECTS

Website Rebrand, Resale Marketplace, Personalization, Design Sprints

howl

HOWL (CONTRACT)

Lead Product Designer

(January 2022 — Present)

Part-time contractor who leads designs on eCommerce platform for brands. Responsible for design system updates and design of all platform projects.

KEY PROJECTS

IO Flights, Targeting, Subscriptions, Product Exclusions, Lists, Referrals, Rate Tiers

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EVERQUOTE

Senior Product Designer

(June 2021 — November 2021)

Lead design on advisor tools for Eversurance, the new direct-to-consumer initiative. Conduct user research with insurance advisors, scope product features, design mock-ups and prototypes, and collaborate with developers.

KEY PROJECTS

OMNI Sales CRM, OMNI Notes, OMNI Commerce Engine, OMNI Agency Manager

covetrus

COVETRUS

Lead Product Designer

(June 2020 — June 2021)

Integrated design processes post merger. Rolled out an eCommerce design system for all web products. Researched & designed a new supplement order experience. Created a mobile-first responsive home page design.

KEY PROJECTS

Design System, Homepage Redesign, Product Class, Supplement Order Control

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SMARTPAK

Senior Interactive / Product Designer

(March 2015 — June 2020)

Digital design leader for the leading equestrian retailer. Provide vision for new product features and enhancements. Speak to design deliverables with executive leadership. Responsible for full design journey through developer hand-off. Have hired/mentored/managed 6 different direct reports.

KEY PROJECTS

Shipping Management, Billing Enhancements, CMS Rollout, Website Navigation, Supplement Wizard, Mobile Product Compare, Category Heroes, Visual Facets, AutoShip Manager, SmartPaks Manager, Design Workflow, Email Process

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