Project Case Studies

In-depth dives into some of the bigger projects I've been a part of. Interested in viewing? Please contact me for the case study passwords. Thanks!

Supplement Wizard

SmartPak’s Supplement Wizard originally launched in 2010 and was loved by many. Users could answer a series of questions about their horse’s health and would receive custom supplement recommendations. For a long time it had been a big driver for company growth. But by 2019, it had seen better days. Conversions were falling fast.

[UX, Wireframes, Visual Design, Interactive Prototypes]

Supplement Wizard

Order Control

In early 2018, SmartPak introduced an AutoShip discount program to encourage customers to grow recurring revenue. A rudimentary AutoShip option was present in the order control, but it tended to be a frequent customer pain point. The order control itself was often called confusing and it took up a lot of vertical space.

[UX, Wireframes, Visual Design, Interactive Prototypes]

Order Control