Projects & Case Studies

In-depth dives into some of the bigger projects I've been a part of. Interested in viewing? Please contact me for the case study passwords. Thanks!

OMNI Tools

Everquote's new line of business, Eversurance, needed a set of tools to empower both life and health advisors when working with customers on the phone. The tools needed to work across a suite of external applications and on small display sizes. Plus, they needed to be launched fast.

[UX, Journey Maps, Wireframes, Visual Design, Interactive Prototypes]

OMNIThumb

Supplement Wizard

SmartPak’s Supplement Wizard originally launched in 2010 and was loved by many. Users could answer a series of questions about their horse’s health and would receive custom supplement recommendations. For a long time it had been a big driver for company growth. But by 2019, it had seen better days. Conversions were falling fast.

[UX, Wireframes, Visual Design, Interactive Prototypes]

Supplement Wizard

Order Control

In early 2018, SmartPak introduced an AutoShip discount program to encourage customers to grow recurring revenue. A rudimentary AutoShip option was present in the order control, but it tended to be a frequent customer pain point. The order control itself was often called confusing and it took up a lot of vertical space.

[UX, Wireframes, Visual Design, Interactive Prototypes]

Order Control