Evan Goncalo


Design Preview

Howl Platform

Howl is a social commerce platform designed for creators and brands. I was contracted to lead design on the ecommerce platform and built a number of experiences over the course of my year long engagement.

[UX, UI, Product Strategy]



Saved Search

Saks OFF 5TH wanted to increase customer return visits and gather user insight data while providing a useful shopping tool. I planned, designed, and tested a feature called "Saved Search" in response.

[UX, UI, Product Strategy, User Testing, Interactive Prototypes, A/B Testing]


Library Management

I was challenged to design a library management system for the Camberville Library to track and manage the inventory of children’s books and summer reading lists, plus the kids who check them out.

[UX, UI, Whiteboarding]


Design Preview

OMNI Tools

Everquote's new line of business, Eversurance, needed a set of tools to empower both life and health advisors when working with customers on the phone. The tools needed to work across a suite of external applications and on small display sizes. Plus, they needed to be launched fast.

[UX, UI, Product Strategy, User Testing, Interactive Prototypes]


Supplement Wizard

SmartPak’s Supplement Wizard originally launched in 2010 and was loved by many. Users could answer a series of questions about their horse’s health and would receive custom supplement recommendations. For a long time it had been a big driver for company growth. But by 2019, it had seen better days. Conversions were falling fast.

[UX, UI, User Testing, Interactive Prototypes, A/B Testing]

Supplement Wizard
Order Control

Case study

Order Control

In early 2018, SmartPak introduced an AutoShip discount program to encourage customers to grow recurring revenue. A rudimentary AutoShip option was present in the order control, but it tended to be a frequent customer pain point. The order control itself was often called confusing and it took up a lot of vertical space.

[UX, UI, Product Strategy, User Testing, Interactive Prototypes, A/B Testing]


Design Work

Native iOS App
Loyalty Dashboard
Preference Center
Quoting Progress UI
Responsive Notes App
Supplement Shopping