Evan Goncalo

PRODUCT DESIGNER

CASE STUDY

Supplement

Wizard

SmartPak’s Supplement Wizard originally launched in 2010 and was loved by many. Users could answer a series of questions about their horse’s health and would receive custom supplement recommendations. For a long time it had been a big driver for company growth. But by 2019, it had seen better days. Conversions were falling fast.

[UX, Wireframes, Visual Design, Interactive Prototypes]

Supplement Wizard
Order Control

CASE STUDY

Order Control

In early 2018, SmartPak introduced an AutoShip discount program to encourage customers to grow recurring revenue. A rudimentary AutoShip option was present in the order control, but it tended to be a frequent customer pain point. The order control itself was often called confusing and it took up a lot of vertical space.

[UX, Wireframes, Visual Design, Interactive Prototypes]

MY LATEST

Product Design Work

Mobile Product Compare
Supplement Shopping
SmartFlex Finder
SmartPaks Manager
AutoShip Manager
Visual Facets

FIND ME ON

Dribbble

AutoShip Manager
Ingredient / Product Shopping Concept
Equine Supplement Wizard
SmartPak's Horse Health Challenge
Blanketing & Clipping - Logo Concepts
Gardin - Logo
SmartPerks 2.0
Supplement Wizard Concept