CASE STUDY
Supplement
Wizard
SmartPak’s Supplement Wizard originally launched in 2010 and was loved by many. Users could answer a series of questions about their horse’s health and would receive custom supplement recommendations. For a long time it had been a big driver for company growth. But by 2019, it had seen better days. Conversions were falling fast.
[UX, Wireframes, Visual Design, Interactive Prototypes]
CASE STUDY
Order Control
In early 2018, SmartPak introduced an AutoShip discount program to encourage customers to grow recurring revenue. A rudimentary AutoShip option was present in the order control, but it tended to be a frequent customer pain point. The order control itself was often called confusing and it took up a lot of vertical space.
[UX, Wireframes, Visual Design, Interactive Prototypes]
MY LATEST
Product Design Work
FIND ME ON
Dribbble
